Content Manager and Copywriter at Spendr

I'm currently acting as a Fractional Content Manager, managing the LinkedIn B2B strategy by researching client personas, studying engagement potential, and pitching ideas. I conceptualize social strategy and then write B2B and B2C social assets, which I deliver directly to the Marketing Director. Together, he and I have found this process successful in generating leads. I also write and proofread brand communications like customer nurture emails, in-app promotions, and press releases.