Copywriter and Content Builder at Dutchie

As the founding Copywriter for a rapidly growing SaaS startup, I single-handedly completed a full rebrand of our company’s brand communications internally and externally. I established Dutchie’s blog and eBook content strategy from the ground up, created our blog publication calendar, and crafted assets for countless go-to-market and targeted audience campaigns. I wrote the launch copy for our Dutchie POS and Dutchie Pay products. I was (and still am) committed to portraying an inclusive tone with B2B and B2C audiences across North America. During my time at Dutchie, I used tools like Asana, Jira, Figma, Slack, HubSpot, Ghost, Photoshop, and our internal e-commerce backend.